Emmeline Maher

Why you should start digital & Affiliate Marketing

🌐 What is Digital Marketing?

Digital marketing means promoting products or services using the internet or electronic devices. Instead of using TV ads or flyers, digital marketing happens online—on websites, social media, search engines, emails, and apps.

Examples:

  • Running ads on Facebook or Google.
  • Sending promotional emails to customers.
  • Writing blogs that attract visitors through Google searches.
  • Creating videos or content on YouTube, TikTok, or Instagram to promote something.

🤝 What is Affiliate Marketing?

Affiliate marketing is a type of digital marketing where you promote someone else’s product and earn a commission every time someone buys it through your link.

How it works:

  1. You sign up for an affiliate program (like Amazon Associates).
  2. You get a special tracking link.
  3. You share that link on your blog, YouTube, TikTok, email, etc.
  4. When someone clicks the link and buys the product, you get paid a percentage (usually 5%–50%, depending on the company and product).

You don’t need to:

  • Create a product
  • Handle shipping
  • Provide customer service

You just focus on driving traffic and sales.


💡 Benefits of Starting a Digital or Affiliate Marketing Business

  1. Low startup costs
    No need for inventory, a storefront, or a big budget. You can start with a website, social media account, or even just a smartphone.
  2. Work from anywhere
    All you need is internet access, so you can work from home, a café, or while traveling.
  3. Passive income potential
    You can create content once (like a blog post or YouTube video) that keeps earning money for months or even years.
  4. Scalability
    You can start small and grow big. You can promote more products, reach more people, or use ads to grow faster.
  5. No need to create your own product
    Especially with affiliate marketing—you just promote, and the company handles the rest.
  6. Multiple income streams
    Combine affiliate marketing with other methods like ads, sponsored posts, email marketing, or even selling your own digital products later.


🗺️ Beginner’s Roadmap to Start Affiliate Marketing


✅ Step 1: Pick a Niche

Choose a specific topic or area you’re interested in and that has products to promote.

Examples of niches:

  • Fitness & weight loss
  • Beauty & skincare
  • Tech gadgets
  • Personal finance
  • Pet care
  • Travel
  • Gaming
  • Parenting

🔎 Tip: A good niche is something people search for often and spend money on.


✅ Step 2: Choose Affiliate Programs

Sign up for affiliate programs that offer products in your niche. These give you a special tracking link.

Popular affiliate networks:

You can also find programs by Googling:
“[your niche] + affiliate program”
(e.g., “fitness affiliate program”)


✅ Step 3: Build a Platform

You need a place to share your content and affiliate links. Choose one (or more):

Platforms to use:

  • Blog/website (best for long-term growth & SEO)
  • YouTube channel (great for reviews/tutorials)
  • TikTok or Instagram (great for short, engaging content)
  • Email list (helps you stay connected and build trust)

No need to use all at once—start with one you’re comfortable with.


✅ Step 4: Create Valuable Content

Focus on helpful content that solves a problem, answers a question, or provides honest reviews.

Ideas for content:

  • “Top 5 gadgets for home workouts”
  • “How to save money on groceries”
  • “Best cameras for beginner YouTubers”
  • “My skincare routine – and what really works”

📌 Then naturally include your affiliate links to the products you mention.


✅ Step 5: Drive Traffic to Your Content

The more people that see your content, the more clicks (and potential sales) you get.

Ways to get traffic:

  • Use SEO (Search Engine Optimization) for blogs or YouTube
  • Post regularly on TikTok or Instagram
  • Join Facebook groups and share your content
  • Use Pinterest to share your blog posts
  • Run simple ads if you have a budget

✅ Step 6: Track, Improve, and Scale

Use affiliate dashboards to see which links are getting clicks and sales. Then:

  • Make more of the content that works
  • Test different types of products
  • Try email marketing to grow trust and repeat traffic
  • Eventually build your own product for more income streams

🚀 Tools That Can Help (Optional)

  • Canva (design graphics and social media posts)
  • WordPress or Wix (to start a blog/website)
  • ConvertKit or MailerLite (email marketing tools)
  • TubeBuddy (YouTube growth tool)
  • AnswerThePublic or Ubersuggest (content ideas)

🎯 Step 1: Choose Your Niche (Tailored to YOU)

Here are 5 simple questions to help you narrow it down:

  1. What do you already enjoy or know a lot about?
    (e.g., fitness, makeup, gaming, budgeting, tech)
  2. What do people ask your advice on?
    (e.g., “Which phone should I get?” or “How do you stay in shape?”)
  3. Can you see yourself creating content about this every week?
    Pick something you won’t get bored of.
  4. Are there products in this niche you could recommend?
    (If not sure, we can check.)
  5. Do people spend money in this area?
    (Example: dog owners, parents, hobbyists, etc. often spend regularly.)

🔍 Common beginner-friendly niches:

NicheExample Products
FitnessResistance bands, supplements, workout apps
Tech/GadgetsHeadphones, phone accessories, webcams
Beauty & SkincareSerums, moisturizers, makeup tools
Personal FinanceBudgeting apps, credit cards, courses
TravelBackpacks, travel insurance, flight deals
Pet CareDog food, toys, training courses
GamingHeadsets, game guides, streaming gear

📝 Step 2: Create Your First Affiliate Content Idea

Here are beginner-friendly ideas based on a few popular niches:

NicheFirst Content Idea
Fitness“5 Must-Have Home Workout Tools for Beginners”
Skincare“My Simple Skincare Routine – Budget-Friendly Picks”
Tech“Top 3 Affordable Wireless Earbuds Under $50”
Pet“Best Dog Toys That Actually Last”
Travel“What’s in My Carry-On Bag – Essentials for Every Flight”
Budgeting“Free Apps That Help Me Save $200 a Month”

In the content, you briefly explain each product and insert your affiliate link next to or under the product mention.


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